J . A . M . Bikes

Logo Design + Implementation

Year

2022

The J.A.M. Bikes logo was made for a bike company that sells mainly recreation and speed-racing bikes. The logo was made to look like a bicycle: through the movement of the letters and periods in the brand name. The layering of the type is readable and dynamic. Contrast is important: the two typefaces create disruptive cohesion, while providing a simple, impactful design that consumers recognize. The logo stands out in various environments, in multiple color schemes elegantly.